6 errors that disrupt the normal flow of a software project

When a company hires software development services or mobile applications, many mistakes are made both prior to hiring and during the process. However, these errors occur bilaterally, that is to say, not only from the company that offers the service, but also from the contractor.

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8 keyword research tools for effective mobile marketing strategies

In May of 2015 Google released a document called Mobile App Marketing Insights, it indicated that more than 40% of mobile applications were discovered through the searches in the application store. This is currently a trend, the importance of appearing in the search results made by users, is the pillar of growth for mobile applications.

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Why the company you hired to develop your software isn’t doing things right

Imagine the following scenario: you have a problem in your company and want to hire the services of a software development provider, you talk to them and approve the proposal that you’ve been sent, about three months later things are not going well, the application has been delivered on time but with a lot of bugs, users complain in the app store and leave negative ratings. What’s the solution? You now have to hire another company to redesign the application and therefore the initial estimated costs have increased, sound familiar?

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The 3 steps that companies may follow to cause a technology disruption

An analysis by the Russell Reynolds Associates indicates that only a 29% of business leaders seek to face the traditional approaches to cause disruption in their companies. Imagine that your business is inside of this percentage. What would happen if “out of the blue sky”, the competitor decrease the friction and cause a disruption in the market which unlock their products or services?

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4 brands that use Facebook Messenger bots for your business strategy and what you can learn from them

A survey that was conducted by Oracle shows that about 80% of brands have plans to implement chatbots or have them implemented within their marketing and sales strategy. If we dig a little we can see that some of the largest and most successful companies have not doubted to make it part of their product distribution channel or content. Let’s see how they have done it:

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Real estate is applying chatbot technology to change its business model

The real estate is an industry that despite getting support from technology, has gone through a phase of little progress. So far the greatest innovation seen in the websites of these kind of companies was the display of multimedia and greater quality data (such as places nearby or 360 views).

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